Ferrero’s activities to achieve sustainability along its hazelnut value chain include the traceability of this ingredient.
Traceability in Ferrero’s hazelnut value chain refers to the ability to identify the origins of hazelnuts, right back to individual farm or “farm cluster” level. According to Ferrero’s sustainable hazelnut sourcing roadmap, the plan is to be 100% traceable by 2020. Our hazelnuts come mainly from Turkey, Italy and Chile. For the 2018 harvested crop in Turkey, Ferrero has achieved 45% traceability for its sourced hazelnuts, 48% traceability level in Italy and 100% in Chile. Ferrero is working to improve traceability along its value chain demanding greater transparency from all stakeholders to improve quality and sustainability.
Garantierte Qualität und Frische
Die Haselnüsse in nutella® stammen von Haselnussplantagen aus mediterranen Klimazonen. Hauptlieferanten sind die Türkei und Italien, aber auch Chile. Die türkische Region rund um das Schwarze Meer hat die weltweit größten Haselnuss-Anbaugebiete, deshalb beziehen wir von dort auch die meisten Haselnüsse. Unsere Haselnusserfahrung und -tradition reicht aber weit zurück zu den Anfängen in Italien – dort wurde Ferrero damals gegründet. Auch hier werden Haselnüsse angebaut: im Piemont, in Latium und Kampanien. Dort findet die Ernte zwischen Anfang August und Ende September statt.
To ensure the availability of quality and fresh hazelnuts, cultivation is also taking place in countries from the Southern Hemisphere, representing an additional harvest from February to March. As part of this approach, Ferrero has established hazelnut farms (Agrifarms) in Chile, Argentina, South Africa and Australia, in addition to Georgia and Serbia. Through these Agrifarms, Ferrero is developing a sustainable business model with local farmers, sharing and promoting good agricultural practices (nurseries, training, agronomic assistance, etc.). Discover more inside Ferrero's latest CSR report here.
Sustainability in hazelnut sourcing
Ferrero’s vision towards sustainability aims to improve the conditions of the hazelnut communities where it operates.
Joining forces with key stakeholders
At Ferrero, we take ethical practices, including better employment practices within the hazelnut value chain, very seriously. Ferrero actively participates in an extended Public-Private Partnership with CAOBISCO (European Association of Chocolate, Biscuits & Confectionery Industries) and the ILO (International Labour Organization) in Turkey, through a project that aims to contribute to the elimination of the worst forms of child labour in seasonal agriculture in hazelnut harvesting. Ferrero is also partnering with Earthworm Foundation, a non-profit organisation focused on positively improving value chains, on its responsible sourcing program for hazelnuts.