History
The history of Nutella® is an inspiring tale of love and passion combined with the meticulous selection and processing of the finest raw materials to create a unique and incomparable product. Today, people around the globe start their day with a smile with Nutella®.
Originally, Nutella® was a smart solution to a tricky problem: the shortage of cocoa supplies following World War Two.
Pietro Ferrero, a pastry maker from Piedmont in Italy, created a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. He shaped it into a loaf that could be sliced and served on bread and he named it 'Giandujot' after a famous local carnival character at the time. On May 14th 1946 the Ferrero Company was officially founded.
The creation of the iconic spread
Through trial and error, Pietro Ferrero's son, Michele, improved the recipe and created the first-ever jar of a new hazelnut and cocoa cream which was, however, still without a name. Michele Ferrero then decided on the word ‘nutella' – with the origin of the word being ‘nut' and the ‘ella' giving it a soft ending.
France: Celebrating 30 years of Nutella®
Nutella® organized the "Generation Nutella®" event in Paris, in the picturesque setting of the Carousel du Louvre. This was an exhibition of artworks created between 1966 and 1996 by artists who grew up having breakfast with bread & Nutella®. Some of the artists that featured in the exhibition included Decouflé, Paco Rabanne and Wolinski.
The creation of World Nutella® Day
Sara Rosso, an Italian-American blogger and Nutella® lover, decided to dedicate one day of the year to her favourite spread: so, on February 5th 2007, all Nutella® lovers were called to unite. Since then, World Nutella® Day 'became a way to celebrate it and also an introduction for a lot of people to try Nutella® for the first time' (S. Rosso).
