Nobody really knows where the bagel was invented, but everybody agrees on one thing: it's the iconic New York City breakfast. By 1900, there were more than 70 bagel bakeries on the city's Lower East Side, but its popularity really took off in the 1950s. Today the city is home to hundreds of neighbourhood bagel shops. What makes the bagel unique? Well, it's boiled before baking to give it a chewy, shiny crust. New Yorkers enjoy the classic "roll with a hole" by the millions and they've gone way beyond the traditional toppings and spreads. A warm, toasted bagel with a "schmear" of Nutella® is a favourite way to wake up… in the city that never sleeps!