Our Heritage Story Pasticceria | Nutella

OUR HERITAGE

Nutella®: A Story of Love and Passion

Do you know the history of our signature recipe and unmistakable taste?

Continue reading to learn more about Nutella’s origin story.

The Pasticceria where Nutella was born | Nutella

Positivity as a main ingredient

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!

Nutella_History
Our Heritage Giandujot | Nutella
1946

Giandujot

The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.

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SuperCrema Jar Poster | Nutella
1951

SuperCrema

The ‘Giandujot’ paste was transformed into a creamy new product that was easier to spread. It was known as SuperCrema.

Nutella is Born | Nutella
1964

Nutella® is born

The recipe was improved, leading to the creation of the first-ever jar of hazelnut and cocoa cream. Nutella® was officially born.

Our Iconic Jar | Nutella
1965

The iconic jar

Nutella® and its new iconic design officially launched in Germany.

Reaching France Jars | Nutella
1966

Oh la la!

Nutella® launched in France and was a great success

Reaching Australia Jar Flag | Nutella
1978

Success has no borders

Nutella® reached Australia and opened its first plant outside Europe in Lithgow, near Sydney.

30 Years in France | Nutella
1996

30 Years of Optimism in France

To celebrate the “Nutella® Generation”, Ferrero launched an event in Paris that displayed iconic works of art created by artists who grew up with Nutella®. The exhibit featured big names in the art world, including Decouflé, Paco Rabanne and Wolinski.

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World Record Breakfast Nutella Event | Nutella
2005

The Guinness Book of World Records

On May 29th, 27,854 people in Gelserkirchen, Germany, participated in the “Largest Continental Breakfast Ever” with Nutella®.

2007

World Nutella® Day

On February 5, 2007, Italian-American blogger Sara Russo mobilized all Nutella® lovers to unite in celebration of the beloved and iconic breakfast hazelnut spread. Since then, World Nutella® Day has been celebrated every year since then.

10 Million Friends Reached On Facebook  | Nutella
2011

A Passion to be Shared

The global Facebook page dedicated to Nutella® reached 10 million fans in one year.

Nutella Breadsticks
2012

Snackers rejoice!

 Nutella & GO! with Breadsticks launched in the USA

2014

Half a Century of Great Memories

To celebrate Nutella®’s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!

30 Million Friends Reached on Facebook | Nutella
2015

Nutella reached 30 million fans on Facebook

At the start of the day, Nutella® wishes ‘Good Morning’ to millions of people at the breakfast table, as well as to its 30 million fans on Facebook!

First Cafe Opening Shop | Nutella
2017

The Nutella® Café

2020
2020

The Nutella Muffin

When fluffy dough meets a creamy and delicious Nutella® heart, it’s the perfect match. First launched in Italy and now available in Europe, USA and Gulf. Try the Nutella Muffin for a unique experience!

2023
2023

The Nutella Croissant

2023

Since its launch, it is delighting European consumers with a crispy flaky pastry and its tasty Nutella® filling. Say hello to the Nutella croissant.

2024
2024

60 years of smiles

It’s Nutella®’s 60th anniversary and with global celebrations we spread the power of smiles. #GiveANutellaSmile and celebrate with us: the more we smile, the more they spread.

Timeless Nutella®

Nutella®’s entrepreneurial spirit of passion, quality and care for ingredients has carried it through the last century – no doubt this will be the case for many years to come!

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