History
The history of Nutella® is an inspiring tale of love and passion combined with the meticulous selection and processing of the finest raw materials to create a unique and incomparable product. So now lots and lots of families around the globe start their days off with a spread&smile at breakfast time.
Originally, Nutella® was a smart solution to a tricky problem: the shortage of cocoa supplies following World War Two.
Pietro Ferrero, a pastry maker from Piedmont in Italy, ingeniously created a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. He shaped it into a loaf that could be sliced and served on bread and he named it 'Giandujot' after a famous local carnival character at the time. On May 14th 1946 the Ferrero Company was officially founded.

The creation of the world's favourite spread.
Pietro Ferrero's son, Michele applied his innovative genius and, by trial and error, he improved the recipe and created the first-ever jar of a new hazelnut and cocoa cream which was, however, still without a name. So he put his creative hat on again and invented the perfect solution for the world's most famous spread: 'Nutella®.

Nutella® France: 30 years of optimism and works of art
Nutella® organized the mega "Generation Nutella®" event in Paris in the picturesque setting of the Carousel du Louvre: an exhibition of works created between 1966 and 1996 by artists in their thirties who grew up having having breakfast with bread, Nutella® and big names in art like Decouflé, Paco Rabanne and Wolinski.

The creation of World Nutella® Day
Sara Rosso, an Italo-American blogger and Nutella® lover, decided to dedicate one day of the year to her favourite spread: so, on February 5th 2007, all Nutella® lovers were called to unite.
Since then, World Nutella® Day «became a way to celebrate it and also an introduction for a lot of people to try Nutella® for the first time» (S. Rosso).
A party to celebrate half a century of great memories
To celebrate Nutella®'s fiftieth birthday we created nutellastories.com where Nutella® lovers shared 76,400 stories, happy memories and unforgettable moments in the company of the famous jar. But this birthday deserved to be celebrated in style so we organized a global event in 10 countries from New York to Dubai, Naples and Paris. It was such a special anniversary that Italy even issued a commemorative stamp!
The first Nutella® Cafe
Starting on May, 31st Ferrero opened in Chicago its first owned and operated restaurant: the Nutella® Cafe! It’s a special place where all Nutella® fans can live and enjoy a unique experience from the moment they step into the space, choosing from a wide variety of menu items, with all-day dishes and to-go options designed to take your taste experience to new and delicious heights.
www.facebook.com/NutellaCafeChicago
www.facebook.com/NutellaCafeChicago
