Our secret ingredient
All this has been passed down from one generation to the next - starting in the backroom of the pastry shop founded in Alba (Italy) in 1944 by Pietro Ferrero - and has been raised to an industrial scale. An artisan-inspired production that we develop, preserve and of which we are extremely proud.
Our Suppliers: A Relationship based on Trust
The Importance of Quality Checks
For instance, every year we carry out thousands of taste tests to evaluate the whole sensorial experience that makes Nutella® so unique and to ensure compliance with Ferrero's high taste standards.