Ons erfgoedverhaal Pasticceria | Nutella


Nutella®: a story of love and passion

Do you know the history of Nutella®‘s signature recipe and unmistakable taste?

De Pasticceria waar Nutella is geboren | Nutella

Positivity as a main ingredient

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.

Onze geschiedenis Giandujot | Nutella
Onze geschiedenis Giandujot | Nutella

The Giandujot

The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.

Poster SuperCrema-pot | Nutella
Poster SuperCrema-pot | Nutella


The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.

Nutella is geboren | Nutella

Nutella® is born

The recipe was improved and the first-ever jar of a new hazelnut and cocoa cream was created, a name that today is synonymous with the spread & smile: Nutella®.

Onze iconische pot | Nutella

The iconic jar

With its iconic design, Nutella® was launched in Germany.

Het bereiken van Frankrijk potten | Nutella

Oh la la!

Nutella® arrived in France with great success.

Het bereiken van Australië pot vlag | Nutella

Success has no borders

Nutella® reached Australia opening its first plant outside Europe in Lithgow, near Sydney.

Evenement 30 jaar in Frankrijk | Nutella

30 years of optimism in France

"Generation Nutella®" was held, an event in Paris displaying works of art made by artists who grew up with Nutella® featuring big names in art like Decouflé, Paco Rabanne and Wolinski.

Wereldrecord ontbijt Nutella evenement | Nutella
Wereldrecord ontbijt Nutella evenement | Nutella

The Guinness Book of Records

On May 29th, 27.854 people in Gelserkirchen, Germany participated in the "Largest Continental Breakfast Ever" with Nutella®.


World Nutella® Day

On February 5th 2007, all Nutella® lovers were called to unite by the Italo-American blogger Sara Rosso. Since then, World Nutella® Day has been celebrated every year.

10 miljoen vrienden bereikt op Facebook | Nutella

A passion to be shared

The global Facebook page dedicated to Nutella® reaches 10 million fans in one year.


Half a century of great memories

To celebrate Nutella®'s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!

30 miljoen vrienden bereikt op Facebook | Nutella

30 million friends

At the start of the day, Nutella® wishes 'Good Morning' to millions of people at the breakfast table, as well as its 30 million fans on Facebook!

Eerste Cafe opent de deuren | Nutella

The Nutella® Cafe

Biscuits is geboren | Nutella

The Nutella® Biscuits

After Nutella®&Go and Nutella® B-ready, the family expanded with the launch of Nutella® Biscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!

Timeless Nutella®

From the last century to the many years to come, Nutella® has gone through times driven by the same spirit of passion, quality and care for its ingredients. No doubt the story will continue with the same positivity!

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