Nobody really knows where the bagel was invented, but everybody agrees on one thing: it's the iconic New York City breakfast. By 1900, there were more than 70 bagel bakeries on the city's Lower East Side. But its popularity really took off in the 1950s – and today the city is home to hundreds of neighbourhood bagel shops. What makes the bagel unique? Well, it's boiled before baking to give it a chewy, shiny crust. New Yorkers enjoy the classic "roll with a hole" by the millions and they've gone way beyond the traditional toppings and spreads. A warm, toasted bagel with a "schmear" of Nutella® is a favourite way to wake up… in the city that never sleeps!

Enjoy our breakfasts

Taste our breads