History
The history of Nutella® is an inspiring tale of love and passion combined with the meticulous selection and processing of the finest raw materials to create a unique and incomparable product. So now lots and lots of families around the globe start their days off with a spread&smile at breakfast time.
Originally, Nutella® was a smart solution to a tricky problem: the shortage of cocoa supplies following World War Two.
Pietro Ferrero, a pastry maker from Piedmont in Italy, ingeniously created a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. He shaped it into a loaf that could be sliced and served on bread and he named it 'Giandujot' after a famous local carnival character at the time. On May 14th 1946 the Ferrero Company was officially founded.
Originally, Nutella® was a smart solution to a tricky problem: the shortage of cocoa supplies following World War Two.
Once upon a time… there was a fantastic idea!
The delicious ‘Giandujot' paste was transformed into a new product that could be easily spread on bread; it was called SuperCrema (the precursor to Nutella®).
Once upon a time… there was a fantastic idea!
The creation of the world's favourite spread.
Pietro Ferrero's son, Michele applied his innovative genius and, by trial and error, he improved the recipe and created the first-ever jar of a new hazelnut and cocoa cream which was, however, still without a name. So he put his creative hat on again and invented the perfect solution for the world's most famous spread: 'Nutella®.
The creation of the world's favourite spread.
Nutella®'s iconic jar was created.
Nutella® reached Germany and the Germans immediately fell in love with the delicious spread.
The newly-designed jars with the unmistakable iconic design were also well acclaimed with a great success.
Nutella®'s iconic jar was created.
Oh là là ! Nutella® arrives in France
Nutella® expands further into Europe and is launched in the French market with great success.
Oh là là ! Nutella® arrives in France
A success that knows no boundaries.
Having conquered Europe, Nutella® launched in Australia – and the first Nutella® production plant outside of Europe was opened in Lithgow near Sydney.
A success that knows no boundaries.
Nutella® France: 30 years of optimism and works of art
Nutella® organised the mega "Generation Nutella®" event in Paris in the picturesque setting of the Carousel du Louvre: an exhibition of works created between 1966 and 1996 by artists in their thirties who found their inspiration by enjoying breakfasts of Nutella® and bread with big name artists including Decouflé, Paco Rabanne and Wolinski.
Nutella® France: 30 years of optimism and works of art
A champion breakfast with Nutella®
On May 29th, 27,854 people gathered at Gelserkirchen, in Germany, to participate in the Largest Continental Breakfast Ever with Nutella®. It was such a great event that it entered the Guinness Book of Records!
A champion breakfast with Nutella®
The creation of World Nutella® Day
Sara Rosso, an Italo-American blogger and Nutella® lover, decided to dedicate one day a year to her favourite spread – and on February 5th 2007 Nutella® lovers everywhere were called to unite. World Nutella® Day has been an opportunity to celebrate – and to introduce people to the spread – ever since!
The creation of  World Nutella® Day
A passion to be shared
The era of the social network has arrived and the internet becomes the place to share interests and talk about passions. The global Facebook page dedicated to Nutella® reaches 10 million fans, after 1 year of official management from Ferrero.
A passion to be shared
A party to celebrate half a century of great memories
To celebrate Nutella®'s fiftieth birthday we created nutellastories.com where Nutella® lovers shared 76,400 stories, happy memories and unforgettable moments in the company of the famous jar. But this birthday deserved to be celebrated in style so we organized a global event in 10 countries from New York to Dubai, Naples and Paris. It was such a special anniversary that Italy even issued a commemorative stamp!
A party to celebrate half a century of great memories