Nutella®: a story of love and passion
Do you know the history of Nutella®‘s signature recipe and unmistakable taste?
Positivity as a main ingredient
After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.
The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.
The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.
Nutella® is born
The recipe was improved and the first-ever jar of a new hazelnut and cocoa cream was created, a name that today is synonymous with the spread & smile: Nutella®.
The iconic jar
With its iconic design, Nutella® was launched in Germany.
Oh la la!
Nutella® arrived in France with great success.
Success has no borders
Nutella® reached Australia opening its first plant outside Europe in Lithgow, near Sydney.
30 years of optimism in France
"Generation Nutella®" was held, an event in Paris displaying works of art made by artists who grew up with Nutella® featuring big names in art like Decouflé, Paco Rabanne and Wolinski.
The Guinness Book of Records
On May 29th, 27.854 people in Gelserkirchen, Germany participated in the "Largest Continental Breakfast Ever" with Nutella®.
World Nutella® Day
On February 5th 2007, all Nutella® lovers were called to unite by the Italo-American blogger Sara Rosso. Since then, World Nutella® Day has been celebrated every year.
A passion to be shared
The global Facebook page dedicated to Nutella® reaches 10 million fans in one year.
Half a century of great memories
To celebrate Nutella®'s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!
30 million friends
At the start of the day, Nutella® wishes 'Good Morning' to millions of people at the breakfast table, as well as its 30 million fans on Facebook!
The Nutella® Cafe
The Nutella® Biscuits
After Nutella®&Go and Nutella® B-ready, the family expanded with the launch of Nutella® Biscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!
From the last century to the many years to come, Nutella® has gone through times driven by the same spirit of passion, quality and care for its ingredients. No doubt the story will continue with the same positivity!