Making people smile has the power to make their day.

That’s why for the past 60 years Nutella® has been spreading positivity and making people start the day with a smile. And it will keep doing so for many years to come!

Make someone smile with Nutella®

Give a smile back to whom brightens up your day!
Discover all the characters and customize your Nutella® jar portraying your special ones; choose your favorite message and send a smile!

Make someone smile with Nutella®
Nutella®: Story of passion and innovation

Nutella® was born in Italy in 1964 and it celebrates its 60th anniversary in 2024.

Along 60 years it has been able to spread positivity and togetherness all over the world counting nowadays more than 170 countries.

From inspiring humble origins to global brand that keeps finding new ways to offer innovative taste experiences. Nutella's passion, creativity and innovation will keep the world smiling for year to come!