Hazelnutsground | Nutella


The Nutella®

The hazelnut has always been the signature ingredient of Nutella®. It was during the post-war period that Nutella®’s creator had the brilliant idea to combine the delicious hazelnut, typical of the Italian region of Langhe, with cocoa, an ingredient that was hard to obtain at that time.

Hazelnuts Tree Leafs | Nutella

Our expertise in hazelnuts

For more than 50 years, we've built a solid expertise in the hazelnut field, ensuring the constant high quality and freshness of hazelnuts throughout our entire supply-chain. Discover where we source our hazelnuts here.


Growing our know-how 

In recent years, we have also invested in the processing and transformation of hazelnuts through the acquisition of leading companies at the forefront of the field. This has allowed us to acquire a new expertise, further improving our selection and processing capacity of this delicious fruit. We conduct ourselves the crucial steps that guarantee better roasting and an excellent taste: the sorting of hazelnuts by calibre and their selection.

From the hazelnuts...
to Nutella®!

3 steps that make a difference

Hazelnuts Step 1 Checks | Nutella



The whole hazelnuts arrive at our factories raw, shelled and calibrated. In our plants, we perform further checks to verify that all the hazelnuts meet our stringent quality and safety standards. Every day, our experts ensure our hazelnuts' taste and aroma are always the best possible to guarantee that typical and most loved Nutella® taste.

Same size better roasting
The Hazelnut | Nutella
Hazelnuts Step 2 Roasting | Nutella



Roasting is our distinctive know-how. In our factories, we roast and finely grind the hazelnuts at the last moment to preserve their fragrance and freshness. Our "master roasters" define the roasting parameters based on the hazelnuts’ origin, moisture and size. The hazelnuts are then roasted in batches of the same calibre to ensure more uniform roasting.

Sloooow time
The Roasted Hazelnut | Nutella
Hazelnuts Step 3 Paste | Nutella



Hazelnuts are then transformed into a silky paste - the heart of the Nutella® recipe - which is blended with other ingredients within a few hours, to capture the hazelnut aroma at its best.

Silky paste
true taste
Hazelnuts Paste Bowl | Nutella
Hazelnuts farming landscape | Nutella

Our hazelnut supply-chain

Ferrero is committed to achieving full traceability in its hazelnut value chain. To fulfill this objective, Ferrero is working with its suppliers to improve traceability and achieve greater transparency from all stakeholders.

Discover Sustainability | Nutella
Sustainability | Nutella

Discover more about Nutella®
hazelnut supply-chain

If you like it, share it on