The hazelnut has always been the signature ingredient of Nutella®. It was during the post-war period that Nutella®’s creator had the brilliant idea to combine the delicious hazelnut, typical of the Italian region of Langhe, with cocoa, an ingredient that was hard to obtain at that time.
Our expertise in hazelnuts
For more than 50 years, we've built a solid expertise in the hazelnut field, ensuring the constant high quality and freshness of hazelnuts throughout our entire supply-chain. Discover where we source our hazelnuts here.
Growing our know-how
In recent years, we have also invested in the processing and transformation of hazelnuts through the acquisition of leading companies at the forefront of the field. This has allowed us to acquire a new expertise, further improving our selection and processing capacity of this delicious fruit. We conduct ourselves the crucial steps that guarantee better roasting and an excellent taste: the sorting of hazelnuts by calibre and their selection.
From the hazelnuts...
3 steps that make a difference
The whole hazelnuts arrive at our factories raw, shelled and calibrated. In our plants, we perform further checks to verify that all the hazelnuts meet our stringent quality and safety standards. Every day, our experts ensure our hazelnuts' taste and aroma are always the best possible to guarantee that typical and most loved Nutella® taste.
Roasting is our distinctive know-how. In our factories, we roast and finely grind the hazelnuts at the last moment to preserve their fragrance and freshness. Our "master roasters" define the roasting parameters based on the hazelnuts’ origin, moisture and size. The hazelnuts are then roasted in batches of the same calibre to ensure more uniform roasting.
Hazelnuts are then transformed into a silky paste - the heart of the Nutella® recipe - which is blended with other ingredients within a few hours, to capture the hazelnut aroma at its best.
Our hazelnut supply-chain
Ferrero’s sustainable hazelnut sourcing roadmap plan is to be 100% traceable by 2020. To meet this objective, Ferrero is working to improve traceability, demanding greater transparency from all stakeholders to improve quality and sustainability.
Discover more about Nutella®