Get ready to discover Nutella® outside and inside!

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Discover the latest Nutella® label

Revamped look, same delicious taste!
Discover more. 

Nutella New label breakfast

Nutella®'s timeless spirit and values

For generations, Nutella® has always been driven by a spirit of passion, quality and care for its ingredients. Today, this same spirit is embodied through a refreshed label featured on our iconic Nutella® jars.

Our look is continuing to evolve, but our jar holds exactly the same mission since Nutella® was first born: to preserve the unmistakable taste of our signature recipe so you can enjoy delightful moments with your loved ones.

Let's take a closer look!

Sharing more of our story with you

Starting today, we'll take on a different, hopefully more modern look that honours Nutella®'s timeless spirit and values. We have redesigned our label to share more of our story with you by providing more information, clarity and the same bright outlook for the day.
We hope you like it!

Our quality and ingredients
Our commitments to sustainability
Recycling the jar

Jar Glass New Label | Nutella

Go behind the label

The new Nutella® label features information on: 

Let's go behind the label to discover more

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