Nasza dziedzictwo - opowieść o miłości | Nutella

OUR HERITAGE

Nutella®: a story of love and passion

Do you know the history of Nutella®‘s signature recipe and unmistakable taste?

Pasticceria w której narodziła się Nutella | Nutella

Positivity as a main ingredient

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.

Historia Nutelli
Nasze dziedzictwo - Giandujot | Nutella
1946

The Giandujot

The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.

Nutella Historia Giandujot 1951
SuperCrema Jar Poster | Nutella
1951

SuperCrema

The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.

Narodziny Nutelli | Nutella
1964

Nutella® is born

The recipe was improved and the first-ever jar of a new hazelnut and cocoa cream was created, a name that today is synonymous with the spread & smile: Nutella®.

Nasz kultowy słoik | Nutella
1965

The iconic jar

With its iconic design, Nutella® was launched in Germany.

Dotarcie Nutelli do Francji | Nutella
1966

Oh la la!

Nutella® arrived in France with great success.

Nasze dziedzictwo - Nutella dociera do Australii | Nutella
1978

Success has no borders

Nutella® reached Australia opening its first plant outside Europe in Lithgow, near Sydney.

Grafika pokazująca mapę Polski jako tosta posmarowanego kremem Nutella - historia kremu Nutella
1992

30 years of optimism in France

"Generation Nutella®" was held, an event in Paris displaying works of art made by artists who grew up with Nutella® featuring big names in art like Decouflé, Paco Rabanne and Wolinski.

Nutella 30 lat we Francji - plakat
1996

The Guinness Book of Records

On May 29th, 27.854 people in Gelserkirchen, Germany participated in the "Largest Continental Breakfast Ever" with Nutella®.

Historia Nutelli - Chleb z twarzą z Nutelli
Historia Nutelli Rekord Guinessa Śniadanie
2005

World Nutella® Day

On February 5th 2007, all Nutella® lovers were called to unite by the Italo-American blogger Sara Rosso. Since then, World Nutella® Day has been celebrated every year.

2007

A passion to be shared

The global Facebook page dedicated to Nutella® reaches 10 million fans in one year.

10 Million Friends Reached On Facebook  | Nutella
2011

Half a century of great memories

To celebrate Nutella®'s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!

2014

30 million friends

At the start of the day, Nutella® wishes 'Good Morning' to millions of people at the breakfast table, as well as its 30 million fans on Facebook!

30 Million Friends Reached on Facebook | Nutella
2015

The Nutella® Cafe

First Cafe Opening Shop | Nutella
2017

The Nutella® Biscuits

After Nutella®&Go and Nutella® B-ready, the family expanded with the launch of Nutella® Biscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!

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