Ferrero’s activities to achieve sustainability along its hazelnut value chain include the traceability of this ingredient.
Traceability in Ferrero’s hazelnut value chain refers to the ability to identify the origins of hazelnuts, right back to individual farm or “farm cluster” level. According to Ferrero’s sustainable hazelnut sourcing roadmap, the plan is to be 100% traceable by 2020. Our hazelnuts come mainly from Turkey, Italy and Chile. For the 2018 harvested crop in Turkey, Ferrero has achieved 45% traceability for its sourced hazelnuts, 48% traceability level in Italy and 100% in Chile. Ferrero is working to improve traceability along its value chain demanding greater transparency from all stakeholders to improve quality and sustainability.
Where does it come from?
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The hazelnuts used in Nutella® come from hazelnut orchards, which are mainly found in Mediterranean type climates. Our hazelnuts come from different parts of the world, the three main origins are Turkey, Italy and Chile. Turkey’s Black Sea region is the world’s largest producer of hazelnuts and as a consequence where we source the main part of our hazelnuts. Ferrero’s expertise and tradition with this fruit goes back to its roots in Italy, as supply can also be found in Piedmont - where Ferrero was founded - as well as in Lazio and Campania. The harvest takes place between the beginning of August and the end of September.
To ensure the availability of quality and fresh hazelnuts, cultivation is also taking place in countries from the Southern Hemisphere, representing an additional harvest from February to March. As part of this approach, Ferrero has established hazelnut farms (Agrifarms) in Chile, Argentina, South Africa and Australia, in addition to Georgia and Serbia. Through these Agrifarms, Ferrero is developing a sustainable business model with local farmers, sharing and promoting good agricultural practices (nurseries, training, agronomic assistance, etc.). Discover more inside Ferrero's latest CSR report here.
Sustainability in hazelnut sourcing
Ferrero’s vision towards sustainability aims to improve the conditions of the hazelnut communities where it operates.
Turkey: The Ferrero Farming Values (FFV) program for hazelnuts has been operating in Turkey since 2012. Within this program Ferrero developed a hazelnut Production Standard in collaboration with SCS (Scientific Certification Systems) Global Services, a leading global certification and sustainability services provider. The standard encompasses four major areas: Good Social Practices (GSP), Good Agricultural Practices (GAP), Post Harvest Quality and Traceability. Through the Ferrero Farming Values (FFV) program, Ferrero works with farmers, mostly smallholders, to empower them with knowledge of good agricultural and social practices. Every year SCS Global Services, together with local auditing firms, carries out specific audits of farmers chosen at random.
Ferrero has also collaborated with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH) to develop a Monitoring & Evaluation System in order to assess and report the progress and impact of social activities and interventions on the ground. This system reflects the collected data from different stakeholders including farmers, workers, labour brokers and community opinion leaders.
Italy: One of the countries where the hazelnuts that meet our high-quality standards are cultivated is Italy, and historically this has been in the regions of Piedmont, Lazio and Campania, therefore taking care of the sustainable value chain development and preservation in these areas is key. As part of its responsible sourcing plan, Ferrero has collaborated with the global assurance provider DNV GL since 2015. This partnership is helping Ferrero to develop concrete actions on the ground with both farmers and associations, including training and field assistance.
Chile: Ferrero’s first agrifarm, Agrichile, was established in 1991 in Chile, which has a favourable climate for hazelnut cultivation. The result of more than 25 years of Agrichile activity, combining the expertise of our agronomists and the high skills of Chilean farmers, has been the creation of a full value chain. Ferrero’s own production processes in Chile have been certified in 2019 under the Sustainably Grown standard by SCS Global Services, an accredited certification program. It provides assurance that hazelnuts meet several environmental standards, that farm workers and farm communities are protected and engaged, and that the farm is economically resilient.
Joining forces with key stakeholders
At Ferrero, we take ethical practices, including better employment practices within the hazelnut value chain, very seriously. Ferrero actively participates in an extended Public-Private Partnership with CAOBISCO (European Association of Chocolate, Biscuits & Confectionery Industries) and the ILO (International Labour Organization) in Turkey, through a project that aims to contribute to the elimination of the worst forms of child labour in seasonal agriculture in hazelnut harvesting. Ferrero is also partnering with Earthworm Foundation, a non-profit organisation focused on positively improving value chains, on its responsible sourcing program for hazelnuts.