Nutella®: a story of love and passion
Do you know the history of Nutella®'s signature recipe and unmistakable taste?
The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.
The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.
Nutella® is born
The recipe was improved and the first-ever jar of a new hazelnut and cocoa cream was created, a name that today is synonymous with the spread & smile: Nutella®.
The iconic jar
With its iconic design, Nutella® was launched in Germany.
Oh la la!
Nutella® arrived in France with great success.
Success has no borders
Nutella® reached Australia opening its first plant outside Europe in Lithgow, near Sydney.
30 years of optimism in France
"Generation Nutella®" was held, an event in Paris displaying works of art made by artists who grew up with Nutella® featuring big names in art like Decouflé, Paco Rabanne and Wolinski.
The Guinness Book of Records
On February 28th 2018, Nutella® 'spread a little love' receiving over 3,696 messages of love to create the 'Longest line of pancakes' with a grand total of 110.85-m.
World Nutella® Day
On February 5th 2007, all Nutella® lovers were called to unite by the Italo-American blogger Sara Rosso. Since then, World Nutella® Day has been celebrated every year.
A passion to be shared
The global Facebook page dedicated to Nutella® reaches 10 million fans in one year.
Half a century of great memories
To celebrate Nutella®'s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!
30 million friends
At the start of the day, Nutella® wishes 'Good Morning' to millions of people at the breakfast table, as well as its 30 million fans on Facebook!
The Nutella® Cafe
The Nutella® Biscuits
After Nutella®&Go and Nutella® B-ready, the family expanded with the launch of Nutella® Biscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!
From the last century to the many years to come, Nutella® has gone through times driven by the same spirit of passion, quality and care for its ingredients. No doubt the story will continue with the same positivity!