There's nothing more powerful than a smile and Nutella® knows it! That's why, for our 60th Annniversary, we want to celebrate who makes us smile!
#giveanutellasmile
For its 60th Birthday Nutella® wants to celebrate you and all the people who make our life special.
Discover the limited-edition collection find out the perfect character for yourself and your loved ones.
Discover all the characters. Personalize the Nutella® jars, choose your favorite message and send a smile to your special ones!
Discover all the characters. Tell us which character are you and get a chance to win* an exclusive Nutella jumper!
Making people smile has the power to make their day.
That’s why for the past 60 years Nutella® has been spreading positivity and making people start the day with a smile. And it will keep doing so for many years to come!
Give a smile back to whom brightens up your day!
Discover all the characters and customize your Nutella® jar portraying your special ones; choose your favorite message and send a smile!
with Nutella®
Discover the Nutella® 60 years range collection!
60 years of smiles
60 years of smiles
60 years of smiles
Nutella® was born in Italy in 1964 and it celebrates its 60th anniversary in 2024.
Along 60 years it has been able to spread positivity and togetherness all over the world counting nowadays more than 170 countries.
From inspiring humble origins to global brand that keeps finding new ways to offer innovative taste experiences. Nutella's passion, creativity and innovation will keep the world smiling for year to come!