Making people smile has the power to make their day.

That’s why for the past 60 years Nutella® has been spreading positivity and making people start the day with a smile. And it will keep doing so for many years to come!

Make someone smile with Nutella®

To whom brightens up your day, this is your chance to give a smile back.
Discover all the characters and customize your Nutella® jar portraying your special ones; choose your favorite message and send a smile!

Make someone smile with Nutella®
Celebrate 60 years of smiles
with Nutella®

Discover the Nutella® 60 years range collection!

Nutella 750 gr
Nutella® 750gr
60 years of smiles
nutella biscuits
Nutella® Biscuits 304 g
60 years of smiles
Nutella® B-Ready x6
Nutella® B-ready T6
60 years of smiles
Nutella®: Story of passion and innovation​

Nutella® was born in Italy in 1964 and it celebrates its 60th anniversary in 2024.​

Along 60 years it has been able to spread positivity and togetherness all over the world counting nowadays more than 170 countries.​

From inspiring humble origins to global brand that keeps finding new ways to offer innovative taste experiences.​ Nutella's passion, creativity and innovation will keep the world smiling for year to come!​