Nutella®: A Story of Love and Passion
Do you know the history of our signature recipe and unmistakable taste?
Positivity as a main ingredient
After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!
The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.
The ‘Giandujot’ paste was transformed into a creamy new product that was easier to spread. It was known as SuperCrema.
Nutella® is born
The recipe was improved, leading to the creation of the first-ever jar of hazelnut and cocoa cream. Nutella® was officially born.
The iconic jar
Nutella® and its new iconic design officially launched in Germany.
Oh la la!
Nutella® launched in France and was a great success
Success has no borders
Nutella® reached Australia and opened its first plant outside Europe in Lithgow, near Sydney.
30 Years of Optimism in France
To celebrate the “Nutella® Generation”, Ferrero launched an event in Paris that displayed iconic works of art created by artists who grew up with Nutella®. The exhibit featured big names in the art world, including Decouflé, Paco Rabanne and Wolinski.
The Guinness Book of World Records
On May 29th, 27,854 people in Gelserkirchen, Germany, participated in the “Largest Continental Breakfast Ever” with Nutella®.
World Nutella® Day
On February 5, 2007, Italian-American blogger Sara Russo mobilized all Nutella® lovers to unite in celebration of the beloved and iconic breakfast hazelnut spread. Since then, World Nutella® Day has been celebrated every year since then.
A Passion to be Shared
The global Facebook page dedicated to Nutella® reached 10 million fans in one year.
Nutella & GO! with Breadsticks launched in the USA
Half a Century of Great Memories
To celebrate Nutella®’s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!
At the start of the day, Nutella® wishes ‘Good Morning’ to millions of people at the breakfast table, as well as to its 30 million fans on Facebook!
The Nutella® Café
Nutella®’s entrepreneurial spirit of passion, quality and care for ingredients has carried it through the last century – no doubt this will be the case for many years to come!