Inside Nutella®

Get to know Nutella from the inside out! Open the jar, have a taste, and discover what makes Nutella® so special.

The Nutella® story is one of great care and passion. Come explore the wonderful world of Nutella as you’ve never seen it before.

Travel with us back in time to uncover the creation of our signature recipe, discover how we carefully select and process our ingredients and learn how we are continuously reinforcing our sustainability journey. Our mission is to bring the delicious taste of Nutella®, The Original Hazelnut Spread®, to your breakfast table and beyond, to enable you to start every day with a smile.

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