Spread

The iconic tagline “What world would it be without Nutella?” first appeared in Italy in 1994, into the unforgettable Party spot—turned a simple baguette topped with lit candles into the most surprising birthday moment.

The magic of “Bread and Nutella^®” is promoted worldwide, with 43 countries embracing this simple yet iconic pairing.

Nutella^® keeps spreading taste, positivity and togetherness in new ways, expanding into delicious categories that range from snacks and biscuits to ice cream and frozen bakery—always with the same irresistible spirit.

Luxury publisher Assouline has released a stunning new volume dedicated to Nutella^®, a must-have for fans of the brand and lovers of design alike.