Iconic at the center, growing all around

The iconic tagline “What world would it be without Nutella?” first appeared in Italy in 1994, into the unforgettable Party spot—turned a simple baguette topped with lit candles into the most surprising birthday moment.

The magic of “Bread and Nutella^®” is promoted worldwide, with 43 countries embracing this simple yet iconic pairing.

Luxury publisher Assouline has released a stunning new volume dedicated to Nutella^®, a must-have for fans of the brand and lovers of design alike.

For over 60 years, Nutella^® has been more than just a product, it has become a cultural icon, loved by millions of people around the world.