Peanut

A new taste experience that blends
the unmistakable creaminess of Nutella® with the delicious taste of roasted peanuts.

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Assouline (2026)

Luxury publisher Assouline has released a stunning new volume dedicated to Nutella®, a must-have for fans of the brand and lovers of design alike.

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This elegant book delves into every facet of the signature spread through six chapters, exploring its cultural impact and global appeal. With vibrant imagery and engaging storytelling, the title honors Nutella® as one of the most beloved and recognizable brands in the world.

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Other stories

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    What world would it be without Nutella?

    The iconic tagline “What world would it be without Nutella?” first appeared in Italy in 1994, into the unforgettable Party spot—turned a simple baguette topped with lit candles into the most surprising birthday moment.

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    Nutella&Bread

    The magic of “Bread and Nutella®” is promoted worldwide, with 43 countries embracing this simple yet iconic pairing.

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    Nutella logo with background
    Iconic at the center, growing all around

    Nutella® keeps spreading taste, positivity and togetherness in new ways, expanding into delicious categories that range from snacks and biscuits to ice cream and frozen bakery—always with the same irresistible spirit.

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    Joyn!

    For over 60 years, Nutella® has been more than just a product, it has become a cultural icon, loved by millions of people around the world.

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