Peanut

A new taste experience that blends
the unmistakable creaminess of Nutella® with the delicious taste of roasted peanuts.

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Nutella&Bread

The magic of “Bread and Nutella®” is promoted worldwide, with 43 countries embracing this simple yet iconic pairing.

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In France, that love reached a new high: on May 5, 2024, the nation came together to set a Guinness World Record with a 140.53meter long baguette — transforming an everyday combination into a spectacular moment of pride, togetherness, and unmistakable Nutellastyle celebration.meter long baguette — transforming an everyday combination into a spectacular moment of pride, togetherness, and unmistakable Nutellastyle celebration.

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    What world would it be without Nutella?

    The iconic tagline “What world would it be without Nutella?” first appeared in Italy in 1994, into the unforgettable Party spot—turned a simple baguette topped with lit candles into the most surprising birthday moment.

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    Iconic at the center, growing all around

    Nutella® keeps spreading taste, positivity and togetherness in new ways, expanding into delicious categories that range from snacks and biscuits to ice cream and frozen bakery—always with the same irresistible spirit.

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    Assouline (2026)

    Luxury publisher Assouline has released a stunning new volume dedicated to Nutella®, a must-have for fans of the brand and lovers of design alike.

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    Joyn!

    For over 60 years, Nutella® has been more than just a product, it has become a cultural icon, loved by millions of people around the world.

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