April 6, 2026: a memorable date for all of us! During NASA’s Artemis II mission, a jar of Nutella was spotted floating inside the Orion spaceship. No script. No paid placement.
No brand deal. Just a small, spontaneous moment that reminded us how far the love for Nutella can travel. From breakfast tables to outer space, some icons simply leave a mark. Thank you for all the love.
The iconic tagline “What world would it be without Nutella?” first appeared in Italy in 1994, into the unforgettable Party spot—turned a simple baguette topped with lit candles into the most surprising birthday moment.
Nutella® keeps spreading taste, positivity and togetherness in new ways, expanding into delicious categories that range from snacks and biscuits to ice cream and frozen bakery—always with the same irresistible spirit.
