Peanut

A new taste experience that blends
the unmistakable creaminess of Nutella® with the delicious taste of roasted peanuts.

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What world would it be without Nutella?

The iconic tagline “What world would it be without Nutella?” first appeared in Italy in 1994, into the unforgettable Party spot—turned a simple baguette topped with lit candles into the most surprising birthday moment.

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What began as a playful, unexpected idea soon became a cultural icon: the Nutella baguette. A joyful twist on the traditional cake, and a delicious reminder of how Nutella makes shared moments feel just a little more magical.

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