Our Stories

The iconic tagline “What world would it be without Nutella?” first appeared in Italy in 1994, into the unforgettable Party spot—turned a simple baguette topped with lit candles into the most surprising birthday moment.

The magic of “Bread and Nutella^®” is promoted worldwide, with 43 countries embracing this simple yet iconic pairing.

Nutella^® keeps spreading taste, positivity and togetherness in new ways, expanding into delicious categories that range from snacks and biscuits to ice cream and frozen bakery—always with the same irresistible spirit.

Luxury publisher Assouline has released a stunning new volume dedicated to Nutella^®, a must-have for fans of the brand and lovers of design alike.

For over 60 years, Nutella^® has been more than just a product, it has become a cultural icon, loved by millions of people around the world.

The Italian Postal Service honored the Nutella^®’s 50th anniversary by issuing a special commemorative stamp.

Created by famous designer Patrick Jouin in 2003, this special spreader (Spatule Tarti’ Nutella) is part of the collection at the Centre Pompidou in Paris.

The Nutella spreading machine was invented by Henri Gallot-Lavallée for the Ferrero France “Generation Nutella” event at Carrousel du Louvre in 1996. The machine has been touring the world ever since.

On the seventy-fifth anniversary of the Ferrero Foundation, the Italian Ministry of Economy and Finance issued a five-euro silver coin dedicated to Nutella, 2021.

Written by Gigi Padovani, an Italian journalist, this book was firstly released in 2004 to celebrate Nutella^®’s 40th anniversary. It highlights the brand’s unique journey and iconic evolution.