Peanut

A new taste experience that blends
the unmistakable creaminess of Nutella® with the delicious taste of roasted peanuts.

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Machine à Tartiner le Nutella (1996)

The Nutella spreading machine was invented by Henri Gallot-Lavallée for the Ferrero France “Generation Nutella” event at Carrousel du Louvre in 1996. The machine has been touring the world ever since.

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    What world would it be without Nutella?

    The iconic tagline “What world would it be without Nutella?” first appeared in Italy in 1994, into the unforgettable Party spot—turned a simple baguette topped with lit candles into the most surprising birthday moment.

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    Nutella&Bread

    The magic of “Bread and Nutella®” is promoted worldwide, with 43 countries embracing this simple yet iconic pairing.

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    Iconic at the center, growing all around

    Nutella® keeps spreading taste, positivity and togetherness in new ways, expanding into delicious categories that range from snacks and biscuits to ice cream and frozen bakery—always with the same irresistible spirit.

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    Assouline (2026)

    Luxury publisher Assouline has released a stunning new volume dedicated to Nutella®, a must-have for fans of the brand and lovers of design alike.

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