Peanut

A new taste experience that blends
the unmistakable creaminess of Nutella® with the delicious taste of roasted peanuts.

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Nutella through the years by Gigi Padovani

Written by Gigi Padovani, an Italian journalist, this book was firstly released in 2004 to celebrate Nutella®’s 40th anniversary. It highlights the brand’s unique journey and iconic evolution. 

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The 50 years of the unmistakable spread are celebrated by the Author Gigi Padovani, highlighting its global success. 
Written by the Italian journalist Gigi Padovani, the book retraces the history and evolution of the brand, as well as its celebration in pop culture, highlighting the key moments that have turned Nutella® into the icon it is today. It has been updated with the addition of the Powerbrand launches and more recent milestones involving the brand.

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    Iconic at the center, growing all around

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    Assouline (2026)

    Luxury publisher Assouline has released a stunning new volume dedicated to Nutella®, a must-have for fans of the brand and lovers of design alike.

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