Peanut

A new taste experience that blends
the unmistakable creaminess of Nutella® with the delicious taste of roasted peanuts.

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Joyn!

For over 60 years, Nutella® has been more than just a product, it has become a cultural icon, loved by millions of people around the world.

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Nutella® continues to prove its unique place in people’s hearts, not only through its iconic taste, but also through powerful brand moments that celebrate its iconicity. To celebrate Nutella’s 60th anniversary, JOYN! – A Journey into the World of Nutella brought the brand’s story to life through a dedicated exhibition at the MAXXI Museum in Rome (December 20, 2024 – April 4, 2025).

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    What world would it be without Nutella?

    The iconic tagline “What world would it be without Nutella?” first appeared in Italy in 1994, into the unforgettable Party spot—turned a simple baguette topped with lit candles into the most surprising birthday moment.

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    Nutella&Bread

    The magic of “Bread and Nutella®” is promoted worldwide, with 43 countries embracing this simple yet iconic pairing.

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    Iconic at the center, growing all around

    Nutella® keeps spreading taste, positivity and togetherness in new ways, expanding into delicious categories that range from snacks and biscuits to ice cream and frozen bakery—always with the same irresistible spirit.

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    Assouline (2026)

    Luxury publisher Assouline has released a stunning new volume dedicated to Nutella®, a must-have for fans of the brand and lovers of design alike.

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