There's nothing more powerful than a smile and Nutella® knows it! That's why, for our 60th annniversary, we want to celebrate who makes us smile
#giveanutellasmile
For its 60th Birthday Nutella® wants to celebrate all the people who make our life special thanks to their smiles.
Discover the limited-edition collection dedicated to our smile givers and find out the perfect character for your loved ones.
Discover all the characters and portray them as your smile givers. Personalize the Nutella® jars, choose your favorite message and send a smile to your special ones!
This year, the celebration is double: it’s Nutella®s 60th anniversary too!
Join us to celebrate this special year!
Making people smile has the power to make their day.
That’s why for the past 60 years Nutella® has been spreading positivity and making people start the day with a smile. And it will keep doing so for many years to come!
To whom brightens up your day, this is your chance to give a smile back.
Discover all the characters and customize your Nutella® jar portraying your special ones; choose your favorite message and send a smile!
with Nutella®
Discover the Nutella® 60 years range collection!
60 years of smiles
60 years of smiles
60 years of smiles
Nutella® was born in Italy in 1964 and it celebrates its 60th anniversary in 2024.
Along 60 years it has been able to spread positivity and togetherness all over the world counting nowadays more than 170 countries.
From inspiring humble origins to global brand that keeps finding new ways to offer innovative taste experiences. Nutella's passion, creativity and innovation will keep the world smiling for year to come!