History

History

The history of Nutella® is an inspiring tale of love and passion combined with the meticulous selection and processing of the finest raw materials to create a unique and incomparable product. Today, people around the globe start their day with a smile with Nutella®.

Originally, Nutella® was a smart solution to a tricky problem: the shortage of cocoa supplies following World War Two.

Pietro Ferrero, a pastry maker from Piedmont in Italy, created a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. He shaped it into a loaf that could be sliced and served on bread and he named it 'Giandujot' after a famous local carnival character at the time. On May 14th 1946 the Ferrero Company was officially founded.

1946

From Giandugot to SuperCrema

The delicious ‘Giandujot' paste was transformed into a new product that could be easily spread on bread; which was called SuperCrema.

1951-history

The creation of the iconic spread

Through trial and error, Pietro Ferrero's son, Michele, improved the recipe and created the first-ever jar of a new hazelnut and cocoa cream which was, however, still without a name. Michele Ferrero then decided on the word ‘nutella' – with the origin of the word being ‘nut' and the ‘ella' giving it a soft ending.

1964

Nutella®'s iconic jar was created.

Nutella® reached Germany, with the Germans faling in love delicious spread.
The newly-designed jars with the unmistakable iconic design & white lid were also well received.

1965

Oh là là ! Nutella® arrives in France

Nutella® expands further into Europe and is launched on the French market with great success.

1966

A success that knows no boundaries.

After having conquered Europe, Nutella® embarked in Australia and the first Nutella® production plant outside Europe was opened in Lithgow, NSW.

1978_02

France: Celebrating 30 years of Nutella®

Nutella® organized the "Generation Nutella®" event in Paris, in the picturesque setting of the Carousel du Louvre. This was an exhibition of artworks created between 1966 and 1996 by artists who grew up having breakfast with bread & Nutella®. Some of the artists that featured in the exhibition included Decouflé, Paco Rabanne and Wolinski.

1996

An award winning breakfast with Nutella®

On May 29th 2005, 27,854 people gathered at Gelserkirchen, in Germany, to participate in the Largest Continental Breakfast Ever with Nutella®; which entered the Guinness Book of World Records!

2005

The creation of World Nutella® Day

Sara Rosso, an Italian-American blogger and Nutella® lover, decided to dedicate one day of the year to her favourite spread: so, on February 5th 2007, all Nutella® lovers were called to unite. Since then, World Nutella® Day 'became a way to celebrate it and also an introduction for a lot of people to try Nutella® for the first time' (S. Rosso).

Nutella® in the digital age

After being on facebook for a year, the global Nutella® page reaches over 10 million fans. This reach has extended to Australia & NZ, with over 600,000 fans in 2015.

2011

Celebrating 50 years of Nutella®

To celebrate Nutella®'s fiftieth birthday, nutellastories.com was created, with fans sharing over 76,400 stories & memories of Nutella®. It was such a special anniversary that Italy even issued a commemorative stamp!

2014
Originally, Nutella® was a smart solution to a tricky problem: the shortage of cocoa supplies following World War Two.
Once upon a time… there was a fantastic idea!
The creation of the world's favourite spread.
Nutella®'s iconic jar was created.
Oh là là ! Nutella® arrives in France
A success that knows no boundaries.
Nutella® France: 30 years of optimism and works of art
A champion breakfast with Nutella®
The creation of World Nutella® Day
A passion to be shared
A party to celebrate half a century of great memories