Our Heritage Story Pasticceria | Nutella


Nutella®: A Story of Love and Passion

Do you know the history of our signature recipe and unmistakable taste?

Continue reading to learn more about Nutella’s origin story.

The Pasticceria where Nutella was born | Nutella

Positivity as a main ingredient

After World War II, cocoa was extremely scarce. Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!

Our Heritage Giandujot | Nutella


The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.

SuperCrema Jar Poster | Nutella


The ‘Giandujot’ paste was transformed into a creamy new product that was easier to spread. It was known as SuperCrema.

Nutella is Born | Nutella

Nutella® is born

The recipe was improved, leading to the creation of the first-ever jar of hazelnut and cocoa cream. Nutella® was officially born.

Our Iconic Jar | Nutella

The iconic jar

Nutella® and its new iconic design officially launched in Germany.

Reaching France Jars | Nutella

Oh la la!

Nutella® launched in France and was a great success

Reaching Australia Jar Flag | Nutella

Success has no borders

Nutella® reached Australia and opened its first plant outside Europe in Lithgow, near Sydney.

30 Years in France | Nutella

30 Years of Optimism in France

To celebrate the “Nutella® Generation”, Ferrero launched an event in Paris that displayed iconic works of art created by artists who grew up with Nutella®. The exhibit featured big names in the art world, including Decouflé, Paco Rabanne and Wolinski.

World Record Breakfast Nutella Event | Nutella

The Guinness Book of World Records

On May 29th, 27,854 people in Gelserkirchen, Germany, participated in the “Largest Continental Breakfast Ever” with Nutella®.


World Nutella® Day

On February 5, 2007, Italian-American blogger Sara Russo mobilized all Nutella® lovers to unite in celebration of the beloved and iconic breakfast hazelnut spread. Since then, World Nutella® Day has been celebrated every year since then.

10 Million Friends Reached On Facebook  | Nutella

A Passion to be Shared

The global Facebook page dedicated to Nutella® reached 10 million fans in one year.

Nutella Breadsticks

Snackers rejoice!

 Nutella & GO! with Breadsticks launched in the USA


Half a Century of Great Memories

To celebrate Nutella®’s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!

30 Million Friends Reached on Facebook | Nutella

Nutella reached 30 million fans on Facebook

At the start of the day, Nutella® wishes ‘Good Morning’ to millions of people at the breakfast table, as well as to its 30 million fans on Facebook!

First Cafe Opening Shop | Nutella

The Nutella® Café


The Nutella Muffin

When fluffy dough meets a creamy and delicious Nutella® heart, it’s the perfect match. First launched in Italy and now available in Europe, USA and Gulf. Try the Nutella Muffin for a unique experience!


The Nutella Croissant


Since its launch, it is delighting European consumers with a crispy flaky pastry and its tasty Nutella® filling. Say hello to the Nutella croissant.


60 years of smiles

It’s Nutella®’s 60th anniversary and with global celebrations we spread the power of smiles. #GiveANutellaSmile and celebrate with us: the more we smile, the more they spread.

Timeless Nutella®

Nutella®’s entrepreneurial spirit of passion, quality and care for ingredients has carried it through the last century – no doubt this will be the case for many years to come!

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