The hazelnut has always been the signature ingredient of Nutella®. It was during the post-war period that the creator of Nutella® had the brilliant idea to combine the delicious hazelnut, typical of the Italian region of Langhe, with cocoa, an ingredient that was hard to obtain at that time due to World War II.
Growing our know-how
In recent years, we have also invested in the processing and transformation of hazelnuts through the acquisition of leading companies at the forefront of the field. This has allowed us to acquire a new expertise, further improving our selection and processing capacity of this delicious fruit.
We conduct ourselves the crucial steps that ensure better roasting and an excellent taste: the sorting of hazelnuts by calibre and their selection.
From the hazelnut
3 steps that make a difference
The whole hazelnuts arrive at our factories raw, shelled and calibrated. In our plants, we perform further checks to verify that all the hazelnuts meet our stringent quality and safety standards. Every day, our experts ensure the taste and aroma of our hazenuts are always the best possible to create the typical and most loved Nutella® taste.
Roasting is our distinctive know-how. In our factories, we roast and finely grind the hazelnuts at the last moment to preserve their fragrance and freshness. Our "master roasters" define the roasting parameters based on the origin, moisture and size of the hazelnuts. The hazelnuts are then roasted in batches of the same calibre to ensure more uniform roasting.
Hazelnuts are then transformed into a silky paste – the heart of the Nutella® recipe – which is blended with other ingredients (cocoa, palm oil, sugar, milk, lecithin and vanillin) to capture the hazelnut aroma at its best.
Our hazelnut supply chain
Ferrero is committed to achieving full traceability in its hazelnut value chain. To fulfill this objective, Ferrero is working with its suppliers to improve traceability and achieve greater transparency from all stakeholders.
Discover more about
the supply chain for the hazelnuts in Nutella®