The history of Nutella® is an inspiring tale of love and passion combined with the meticulous selection and processing of the finest raw materials to create a unique and incomparable product. So now, countless families around the globe start their days off with a spread and a smile.
Originally, Nutella® was a smart solution to a tricky problem: the shortage of cocoa supplies following World War II.
Pietro Ferrero, a pastry maker from Piedmont in Italy, ingeniously created a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. He shaped it into a loaf that could be sliced and served on bread and he named it 'Giandujot' after a local carnival character famous at the time. On May 14th, 1946 the Ferrero Company was officially founded.
The creation of The Original Hazelnut Spread®
Pietro Ferrero's son, Michele applied his innovative genius and, by trial and error, he improved the recipe and created the first-ever jar of a new hazelnut and cocoa cream. The new creation, however, was still without a name. So he put his creative hat on again, and invented the name we've all come to love: Nutella®.
Nutella® France: 30 years of Happiness and art.
Nutella® organized the mega "Generation Nutella®" event in Paris in the picturesque setting of the Carousel du Louvre: an exhibition of works created between 1966 and 1996 by artists who grew up having having breakfast with bread and Nutella®. The event featured big names in art like Decouflé, Paco Rabanne and Wolinski.
The creation of World Nutella® Day.
Sara Rosso, an Italian-American blogger and Nutella® lover, had a great idea: to dedicate one day of the year to her favorite spread. So, on February 5th 2007, Nutella® lovers the world over were called to unite. And World Nutella® Day was born. Since then, World Nutella® Day has "become a way to celebrate it and also an introduction for a lot of people to try Nutella® for the first time" (S. Rosso).
A party to celebrate half a century of great memories.
To celebrate the fiftieth birthday of Nutella®, we created nutellastories.com, a place where Nutella® lovers from different parts of the world shared 76,000 stories, happy memories and unforgettable moments in the company of the famous jar. But this birthday deserved to be celebrated in style, so we organized global events in 10 countries from New York to Dubai, Naples and Paris. It was such a special anniversary that Italy even issued a commemorative stamp!