History

History

The history of Nutella® is an inspiring tale of love and passion combined with the meticulous selection and processing of the finest raw materials to create a unique and incomparable product. So now, countless families around the globe start their days off with a spread and a smile.

Originally, Nutella® was a smart solution to a tricky problem: the shortage of cocoa supplies following World War II.

Pietro Ferrero, a pastry maker from Piedmont in Italy, ingeniously created a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. He shaped it into a loaf that could be sliced and served on bread and he named it 'Giandujot' after a local carnival character famous at the time. On May 14th, 1946 the Ferrero Company was officially founded.

1946

Once upon a time… a fantastic idea was born.

The delicious ‘Giandujot' paste was transformed into a new product that could be easily spread on bread. The new creation was named SuperCrema (the precursor to Nutella® hazelnut spread).

1951-history

The creation of The Original Hazelnut Spread®

Pietro Ferrero's son, Michele applied his innovative genius and, by trial and error, he improved the recipe and created the first-ever jar of a new hazelnut and cocoa cream. The new creation, however, was still without a name. So he put his creative hat on again, and invented the name we've all come to love: Nutella®.

1964

The iconic jar was created.

Nutella® reached Germany and the Germans immediately fell in love with the delicious spread. The newly designed jars with the unmistakable iconic design were also greeted with widespread acclaim.

1965

Ooh là là ! Nutella® arrives in France.

Nutella® expanded further into Europe and was launched in the French market with great success.

1966

A success that knows no boundaries.

After having conquered Europe, Nutella® embarked in Australia and the first Nutella® production plant outside Europe was opened in Lithgow, near Sydney.

1978_02

Nutella® France: 30 years of Happiness and art.

Nutella® organized the mega "Generation Nutella®" event in Paris in the picturesque setting of the Carousel du Louvre: an exhibition of works created between 1966 and 1996 by artists who grew up having having breakfast with bread and Nutella®. The event featured big names in art like Decouflé, Paco Rabanne and Wolinski.

1996

A champion breakfast with Nutella®.

On May 29th, 27.854 people gathered at Gelserkirchen, in Germany, to participate in the Largest Continental Breakfast Ever with Nutella®; it was such a great event that it entered the Guinness Book of Records!

2005

The creation of World Nutella® Day.

Sara Rosso, an Italian-American blogger and Nutella® lover, had a great idea: to dedicate one day of the year to her favorite spread. So, on February 5th 2007, Nutella® lovers the world over were called to unite. And World Nutella® Day was born. Since then, World Nutella® Day has "become a way to celebrate it and also an introduction for a lot of people to try Nutella® for the first time" (S. Rosso).

A passion to be shared.

The era of the social network arrived, and the Internet emerged as the place to share and discuss the things we love, like Nutella®. The global Nutella® Facebook page reached 10 million fans after only one year of official management by Ferrero.

2011

A party to celebrate half a century of great memories.

To celebrate the fiftieth birthday of Nutella®, we created nutellastories.com, a place where Nutella® lovers from different parts of the world shared 76,000 stories, happy memories and unforgettable moments in the company of the famous jar. But this birthday deserved to be celebrated in style, so we organized global events in 10 countries from New York to Dubai, Naples and Paris. It was such a special anniversary that Italy even issued a commemorative stamp!

Originally, Nutella® was a smart solution to a tricky problem:
Once upon a time… there was a fantastic idea!
The creation of the world's favourite spread.
Nutella®'s iconic jar was created.
Oh là là ! Nutella® arrives in France
A success that knows no boundaries.
Nutella® France: 30 years of optimism and works of art
A champion breakfast with Nutella®
The creation of World Nutella® Day
A passion to be shared
A party to celebrate half a century of great memories