Nutella®: A story of love and passion
Our Heritage
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Giandujot1946
After World War II, cocoa was extremely scarce. In Piedmont, Italy, Pietro Ferrero found an ingenious solution, creating a sweet paste predominantly from locally available hazelnuts, and just a little of the precious cocoa. The Nutella® ancestor had arrived: with the ingenuous blend of hazelnut and cocoa. The sweet paste of the first recipe was shaped into a loaf that could be sliced and spread on bread, named after a local carnival character.
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SuperCrema1951
The Giandujot paste was transformed into a creamy new product that was easier to spread, named Supercrema. The knife used for cutting the Giandujot loaf into slices, now took on a new purpose, as a tool for spreading Supercrema on bread.
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Nutella® is born1964
The recipe was improved and the first-ever jar of a new hazelnut and cocoa cream was created, a name that today is synonymous with the spread & smile: Nutella®. The Nutella® word comes from the merging of the English word 'nut' from the ingredient hazelnut, with the Italian positive-sounding and Latin suffix for sweet, 'ella'.
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The iconic jar1965
Nutella® was launched in Germany with its iconic design named Pelikan, as the shape resembled that of a glass inkwell.
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Oh la la!1966
Nutella® arrived in France with great success.
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Success has no borders1978
Nutella® positivity reaches the other side of the globe, with the opening of its first plant outside Europe, in Lithgow, near Sydney, Australia.
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30 Years of Optimism in France1996
"Generation Nutella®" was held, an event in Paris displaying works of art made by artists who grew up with Nutella® featuring big names in art like Decouflé, Paco Rabanne and Wolinski.
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Timeless Nutella®
From the last century to the many years to come, Nutella® has gone through times driven by the same spirit of passion, quality and care for its ingredients. No doubt the story will continue with the same positivity!
