Hazelnuts
ABOUT HAZELNUTS
The experts in our Agri Competence Centre (ACC), together with our partners, develop and share scientific knowledge to improve quality and productivity. The ACC’s work includes helping to developing more efficient growing methods and addressing pest management problems, as well as to develop new sustainable hazelnut cultivars.
DID YOU KNOW
From the hazelnuts... to Nutella®!
The whole hazelnuts arrive at our factories raw, shelled and calibrated. In our plants, we perform further checks to verify that all the hazelnuts meet our stringent quality and safety standards. Every day, our experts ensure our hazelnuts' taste and aroma are always the best possible to guarantee that typical and most loved Nutella® taste.
Roasting is our distinctive know-how. In our factories, we roast and finely grind the hazelnuts at the last moment to preserve their fragrance and freshness. Our "master roasters" define the roasting parameters based on the hazelnuts’ origin, moisture, and size. The hazelnuts are then roasted in batches of the same origin and caliber to ensure more uniform roasting. Every day, our experts ensure our hazelnuts' taste and aroma are in line with our quality specification to guarantee that typical and most loved Nutella® taste.
Hazelnuts are then transformed into a creamy paste - the heart of the Nutella® recipe - which is blended with other ingredients within a few hours, to capture the hazelnut aroma at its best.