There's nothing more powerful than a smile and Nutella® knows it! That's why, for our 60 Year Worldwide Annniversary, we want to celebrate those who make us smile!
#giveanutellasmile
For its 60th Worldwide Birthday Nutella® wants to celebrate all the people who make our lives special thanks to their smiles.
Discover the limited-edition collection dedicated to our smile givers and find out the perfect character that represents your loved one(s).
Personalize the Nutella® jars by choosing your favorite message and sending a smile to your special ones!
Making people smile has the power to make their day.
That’s why for the past 60 years worldwide, Nutella® has been spreading positivity and making people start the day with a smile. And it will keep doing so for many years to come!
Give a smile back to the one(s) who brightens your day!
Discover all the characters and customize your Nutella® jar portraying your loved ones; choose your favorite message and send a smile!
with Nutella®
Discover the Nutella® 60 years range collection!
60 years of smiles
Nutella® was born in Italy in 1964 and it celebrates its 60th anniversary in 2024.
Along 60 years it has been able to spread positivity and togetherness all over the world, in over 170 countries.
From inspiring humble origins to global brand that keeps finding new ways to offer innovative taste experiences. Nutella's passion, creativity and innovation will keep the world smiling for year to come!